Photo: The Gap x The Brooklyn Circus
Boss, who shared a strong relationship with the menswear brand and its creator Theodore, was a vital part of the new collaboration that explored ideas of individuality and movement through the blending of Black culture, music, academia and street style.
In a touching video spot for the campaign, the choreographer and his vibrant energy are captured as he models the capsule collection while dancing, laughing, smiling and exuding the warmth and spark fans loved him for.
The brand also shared the following statement alongside the campaign and collection’s release on Monday: “The Brooklyn Circus and Gap share in the heartbreaking loss of beloved icon Stephen ‘tWitch’ Boss, who was a longtime supporter of the BKc community, [founder and creative director] Ouigi’s work and a core part of this campaign thanks to his personal friendship with Ouigi Theodore.”
The Gap x The Brooklyn Circus
Other trailblazers featured in the campaign includePoseactor Indya Moore,Euphoriastar Javon Walton and model and activist Bethann Hardison.
“I do remember when he was on set, he was extremely encouraging, and the way that he was on set to support Ouigi was something that was very moving to me,” Moore tells PEOPLE exclusively of Boss' involvement in the campaign. “It was something that stayed on my mind, and I thought about throughout.”
She adds, “He was a very sweet and inspiring person and I can see why Ouigi wanted him to be there as an artist and as a visionary that he was. I think that this campaign represents that love and that creative audacity and that commitment that he showed up with because he was there to inspire it. I really appreciate the way that Ouigi has shown up for his family. I am also very grateful to have been a part of it and to witness such a love.”
In 2014, Boss joinedThe Ellen DeGeneres Showas a guest DJ. He became a permanent fixture on the series and was elevated to co-executive producer in 2020.
Offscreen, Boss frequently posted fun dance videos with wife Allison — who also competed onSYTYCD—on social media. Their kids would often join the pair in their dance video posts.
In a previous statement to PEOPLE, she shared: “Stephen lit up every room he stepped into.He valued family, friends and community above all else and leading with love and light was everything to him. He was the backbone of our family, the best husband and father, and an inspiration to his fans.”
source: people.com
