It appear not even our goddamnhoroscopesare free from the targeted marketing of Jeff Bezos and his eastward - commerce monstrosity Amazon .
Take this month ’s horoscope for Capricorn , for example , which I understand to be Bezos ’ ownzodiac signboard . It starts off with an otherwise innocuous call for critical thought and ends with a plug for Prime Now so out of place with respect to the precede quarrel that it ’s jarring :
Here ’s another for Pisces :
Photo: (Getty)
You ca n’t require people to interpret your mind , near Pisces . Take a cue from those fowl chirp - chirping outside your windowpane and evince yourself . More than that , be clear about what you want , then postulate for it kindly and directly , without worry about ruffling anyone ’s feathers . you could practise clear-cut communication and fulfilling desire throughAmazon Restaurants .
Perhaps this is an improbably dumb jest , as Fast Company noted . in reality , it ’s almost certainly a dumb joke . But it ’s one that Amazon is stick with and appears to believe actually has some marketing value . It ’s the lowest try targeted marketing potential . It personalize the shopping experience into a obscure recommendation that ’s personal to you and the other 1/12th of Amazon shoppers who share your birth month . It ’s like advertising before the Second Advent of algorithm , cooky , newsfeeds , and purchase histories .
Actually , the more I cerebrate about it , this should be Amazon ’s intact merchandising strategy . blank out everything I say before . Just do this and none of the other poppycock .
Whatever its purpose , there ’s no denying that these “ horoscopes ” are spectacularly bad . If you require to get a real horoscope , stress ourDivination Botthat has thus far show 100 percent accuracy in all its prognostication .
[ Fast Company ]
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