fun helped get HDTV into the mainstream . Fact . It was thought sports would do the same with 3D. Who would n’t desire to see life history - ending helmet - to - helmet hits in the third dimension ? A lot of the great unwashed , actually . ESPN 3D is a flop .
We ’re now halfway through ESPN ’s one - twelvemonth 3D test tally and nothing ’s happening . Money ’s surely run into the medium , sure , but the worry is nothing ’s coming back out .
“ We ’re still not sure what makes sense for 3DTV and we do n’t yet see a proved ROI , ” say Jonathan Pannaman , ESPN Senior Director of Technology , in an interview withTVB Europe . ROI being little for “ return on investment funds . ” In this case it sounds like the “ R ” is “ 0 . ”
The silver lining for the four hombre watching ESPN 3-D is that ESPN still has programme in station for a 2nd year of 3D programing in 2011 . [ TVB EuropeviaEngadget HD ]
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