If you ’ve been to a born history museum of late , you ’re familiar with the looking glass - walled laboratories where paleontologists and archaeologist give the world a coup d’oeil of their work . It sounds as though Apple is banking on the same level of interest in its Clarence Shepard Day Jr. - to - day operations .
If not more . TheSilicon Valley Business Journal ’s Nathan Donato - Weinstein reports that the dense preparation documents submitted to the City of Cupertino hold a wide overlooked detail : That the donut - shape main building will have a mate in a large visitant ’s pith and Apple entrepot — all clear by a roof made of carbon fiber designed to permit visitors get an airy prospect of the rarified campus itself .
image : Silicon Valley Business Journal
While it seems like a way to encourage fans to come gawp at the Norman Foster - designed building , it ’s also some well - craft crew control . The company is clearly assume that the fans will follow — and when they do , there will be a specific playing period pen in which they can roam free and spend money . Donato - Weinstein explains :
On the footing floor : A 2,386 - square - foot cafe and 10,114 - straight - animal foot store “ which allows visitors to consider and buy the fresh Apple product . ” steps and elevators take visitors to the roof degree , about 23 feet up . There , they ’ll be able to behold the multi - billion - dollar campus …
Who would have ever thought that in the 2010s , visiting a engineering company ’s situation would be a red-hot tag for holidaymaker ? It ’s an interesting example of how Apple expend its strong-arm offices — and more and more , its architecture — as a marketing tool .
Indeed , details of the construction process of the post itself have been slowly emerge , give us a looking at at how the companionship is treating Foster ’s architecture much like its industrial conception , with special attending paid to the smallest of item . Earlier this month , a source toldBusiness Insider ’s Rob Pricethat “ every piece of that sound is engineered , and the building is the same way . ”
Of course it is . When thousands of people care enough about your business to journey to suburban Cupertino to see where it ’s made , the place had better live up to the Cartesian product .
[ Silicon Valley Business Journal ]
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