Do n’t cerebrate Apple is not at CES . They are there , everywhere . You ca n’t see them , but 250 stealth Apple employees are at CES 2012 . They are not there to show things . They are there to voraciously take apart the competition .
Paid Content ’s Tom Krazitbumped into none other than Greg Joswiak , pass of iOS mathematical product merchandising for Apple :
While betray around the Central Hall of the Las Vegas Convention Center Tuesday , I happen into Greg Joswiak , psyche of iOS product marketing for Apple , just out of doors of Sony ’s John Wilkes Booth . Joz , as he ’s known within the Apple community , grin sheepishly upon being recognized by a newsperson and cease to chat for a few minutes .
Apparently he was n’t impressed by Sony ’s booth , he tell Krazit .
Mike Elgan points out what ’s only logical : “ A plebeian misconception about Apple is that the company does n’t ante up attention to the competition and remains aloof from what ’s happening in the rest of the industry . ” Sure , pay attending is one thing . All companies pay up attention . All companies send scouts to other companies ’ booth and issue . But transport a small regular army — accord to Elgan , Apple registered 250 employees for the show — to disentangle the halls at CES is a lot more than just yield attention .
So yes , Apple may ignore CES for show and tell . But they are not dismiss what ’s cooking in Vegas . They are very interested in it . To see what ’s hot , what ’s wrong , where everyone else thinks things are going . If you are at CES , look into their badge . [ Paid ContentviaMike Elgan ]
Image by.shock/Shutterstock
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