A New Study Reports That Movies Led by Women Earn More Than Those Led by Men

To listen to the way that internet troll go on about how women becoming the central characters of franchises like Star Wars have somehow “ ruined ” the moving picture , one might be tempted to think about the idea that women are bad for business . Common sense would tell you that is n’t at all the case , and now there ’s statistical evidence to back that up .

According toa new subject area conduct by Creative Artists Agency digital strategy business firm shift7 , flick that feature female leads reliably perform better at the box bureau compare to those that do n’t touch those criteria . For the rice beer of the study , a movie qualified as having a women in a leading purpose if itpassed the Bechdel test , intend that it had at least two female characters who talked to one another about something that was n’t a military personnel .

The field looked at the 350 top - grossing movies released between 2014 and 2017 and erupt the motion picture down into five categories based on their overall budgets , ranging from under $ 10 million to over $ 100 million . movie factored into the field include Star Wars : The Force Awakens , Jurassic World , Star war : The Last Jedi , retaliator : Age of Ultron — you get the point . A great deal of the movies included in the field of study fall under the genre category , because Hollywood as an industriousness and we as a culture are at a point where “ genre films ” are n’t ecological niche intersection for a small audience . They ’re mainstream products , and the more representative they are of the people going to see them , the better .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

Producer Liz Chasin , one of the field ’s trail , accurately sharpen out the test is a “ lowly bar to cleared , ” but also expressed her impression that spell out these sorts of matter out in insensate , hard numbers is at long last for the unspoiled :

“ It ’s surprising how many movies do n’t clear [ the Bechdel exam ] . Understandably , the studio think about the bottom line of products , so it ’s great to see a growing body of data that should make it easy for executives to make more inclusive decisions . ”

The study ’s findings are n’t in the least bit surprising to anyone who ’s really bothered to pay attention to the fact that womanhood , like piece , love grownup - budget , silver screen specs populate with case who are like them , but Hollywood has always been rather loathe to take that very basic , worthful Wisdom of Solomon to heart . Perhaps now with the data laid out plainly anda slateof evenmore superheromoviesled by womenare on the horizon , more studio apartment White House will ultimately , finally stop drag on their substructure and get with the times .

William Duplessie