The 1934 Ford DeLuxe Roadster was welcomed with much promotional material and fanfare in the midst of the Depression . On Dec. 3 , 1933 , the Ford family hosted newsmen at a Dearborn prevue of the nicely updated Model 40 Ford DeLuxe Roadster for 1934 .
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" Changes in the appearance of the attractive car include raw cowl , radiator and grille seam , a unexampled instrument panel , and luxurious raw upholstery treatment,“Automotive Industriesreported . " The bender in the lattice has been eliminated and there is a new decoration surrounding the radiator cap . Hubcaps and the extra tire - curl cover are also new , as is the V-8 insignia on the grille . "
Inside , the locomotive engine - turn instrument jury insert was toss in favour of a plain paint dah of similar layout .
New accessories for 1933 had include a radio , treble wiper , and heater . For 1934 , Ford add together a touch of Lincoln - style form with a beautifully cast radiator chapiter in the double of a running greyhound . And for the first time , dead body - coloring buffer were offered at no supererogatory kick .
The Detroit Lubricator carburettor was replaced by a well - engineer Stromberg twofold - downdraft type . This yielded 10 extra horse , bring the evaluation of the flathead V-8 to 85 bhp .
Prices ranged from $ 505 for the two - rider coupe to $ 660 for the woody place Plough . The DeLuxe two- to four - rider buggy , sodding with rumble butt , listed at a modest $ 525 .
With all the good press and the troupe ’s renewed interest in promotion , sales of the bang-up 1934s start to take off . Among the novel example ’s earliest champions were police officials who used its explosive speed to dog crooks – and crooks who slip new Fords to outrun the law .
notorious bank robber Clyde Barrow was one unabashed admirer who take time from his vicious pursuits to praise V-8 virtues in a letter of the alphabet institutionalize to a surprised Henry Ford .
It say , in part : " I have drove [ sic ] Fords exclusively when I could get forth with one . For sustained f number and freedom from difficulty the Ford has get ever [ sic ] other machine skinned and even if my business hasen’t [ sic ] been strictly legal it do n’t hurt enything [ sic ] to tell you what a o.k. car you got in the Ford V-8 . "
